ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape

Hines, Andy

ISBN 10: 1614660034 / ISBN 13: 9781614660033

Editore: No Limit Publishing, 2011

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Dati bibliografici

• Titolo: ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
• Editore: No Limit Publishing
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1614660034
• ISBN 13: 9781614660033
• Rilegatura: Hardcover
• Condizione: Very Good
• Condizione della sovraccoperta: Very Good
• Peso: 2 once
• Cataloghi dei venditori:
  • Children

Descrizione articolo

Riassunto

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.

 

These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

Informazioni sull?autore

Andy Hines is Lecturer and Executive-in-Residence at the University of Houston’s Graduate Program in Futures Studies, with more than twenty years of experience as an organizational, consulting, and academic futurist. He also speaks, workshops, and consults through his firm Hinesight. Hines enjoyed earlier careers as a consulting futurist with Coates & Jarratt, Inc. and as an organizational futurist with The Kellogg Company and The Dow Chemical Company.

 

Hines is motivated by a professional hunger to make foresight practical and useful, and he believes that foresight can help deliver the insight that is so needed in today’s organizations and the world. His goal is to infect as many change agents as possible with this message. In the past year, he has appeared on several radio and television programs, including KRIV-26 News and the CBS “Early Show.”