The Content Strategy Toolkit : Methods, Guidelines, and Templates for Getting Content Right

Casey, Meghan

ISBN 10: 0134105109 / ISBN 13: 9780134105109

Editore: Pearson Education, 2015

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Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 13747219-6

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Titolo: The Content Strategy Toolkit : Methods, ...

Casa editrice: Pearson Education

Data di pubblicazione: 2015

Legatura: Brossura

Condizione: Very Good

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Riassunto:

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what&;s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you&;ll face. 

In this practical and relevant guide, you&;ll learn how to: 

• Identify problems with your content and persuade your bosses it&;s worth the time and resources to do it right 
• Make sense of your business environment and understand your audience 
• Get stakeholders aligned on business goals and user needs 
• Set your content strategy and decide how to measure success 
• Create, maintain, and govern on-strategy content 

You&;ll learn to control your content&;and not have it control you. 

Informazioni sull?autore:

Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.