Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.

Proctor, Tony

ISBN 10: 0415345421 / ISBN 13: 9780415345422

Editore: Florence, Kentucky, U.S.A.: Routledge, 2005

Riguardo questo articolo

Trade paperback in near fine condition. 2nd edition.

Codice articolo 92699

Dati bibliografici

• Titolo: Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.
• Editore: Florence, Kentucky, U.S.A.: Routledge
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0415345421
• ISBN 13: 9780415345422
• Rilegatura: Soft cover
• Edizione: 2nd Edition
• Condizione: Near Fine
• Cataloghi dei venditori:
  • business

Descrizione articolo

Riassunto

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Informazioni sull?autore

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.