Cultural difference in television programs : foreign television programs in China.

Feng, Zhuo:

ISBN 10: 3631638604 / ISBN 13: 9783631638606

Editore: Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Wien : Lang, 2012

Riguardo questo articolo

330 S. ; 22 cm, 530 g Neuwertig - as new! - Table of Contents -- Preface 5 -- Acknowledgements 7 -- List o f Figures 15 -- List o f Tables 17 -- Abbreviations 19 -- Part A: Introduction 21 -- 1 Introduction 21 -- 1.1 Cultural Difference in Television Programs by Globalization 21 -- 1.2 Research about Cultural Difference in Television Programs 22 -- 1.3 Research Methods 23 -- 1.4 Overview o f Chapters 24 -- Part B: Theoretical Framework 27 -- 2 Cultural Difference 27 -- 2.1 Definition o f Culture 27 -- 2.2 Horizontal Dimensions o f Cultural Difference 29 -- 2.2.1 Hofstede's Cultural Dimensions 29 -- 2.2.2 Kluckhohn's Basis Cultural Orientation Dimensions 30 -- 2.2.3 Parsons' Cultural Pattern Variables 31 -- 2.2.4 Core Cultural Values 32 -- 2.2.5 Hall's High- and Low-Context Culture 36 -- 2.2.5.1 High- and Low-Context Culture 36 -- 2.2.5.2 High- and Low-Context Culture in Mass Media 39 -- 2.3 Vertical Levels o f Cultural Difference 4 0 -- 2.3.1 Levels o f Cultural Difference 4 0 -- 2.3.2 Layers o f Cultural Difference 41 -- 3 Cultural Difference in Television Programs 43 -- 3.1 Intercultural Television Communication 43 -- 3.1.1 Intercultural Television Communication 43 -- 3.1.2 Mutual Knowledge between Television Producer and Viewer 45 -- 3.1.3 Cultural Barriers 4 6 -- 3.2 Dimensions o f Cultural Difference in Television Programs 4 7 -- 3.3 Media Culture Difference: Cultural Discount Theory 4 9 -- 3.3.1 Definition o f Cultural Discount 4 9 -- 3.3.2 Television Program as Cultural Good and Economic Good 50 -- 3.3.3 Influential Factors o f Cultural Discount 51 -- 3.3.3.1 Television Genres 51 -- 3.3.3.2 Demographics 52 -- 3.3.3.3 Cultural Proximity 53 -- 3.4 Media Culture Convergence: Universal Media Culture Theory 57 -- 3.4.1 Definition o f Universal Media Culture 57 -- 3.4.2 Motivation: Maximizing o f Market Size 57 -- 3.4.3 Result: Cultural Imperialism 58 -- 4 Perception and Acceptance o f Cultural Difference 61 -- 4.1 Stages o f Intercultural Adaption 61 -- 4.1.1 Lysgaard's U-Curve Adaptation Model 62 -- 4.1.2 Alder's Five Stages o f Transitional Experience 62 -- 4.1.3 Bennett's Developmental Model o f Intercultural Sensitivity 63 -- 4.2 Perception and Acceptance as Two Different Concepts 65 -- 4.2.1 Perception 66 -- 4.2.1.1 Perception o f Cultural Difference 66 -- 4.2.1.2 High vs. Low Perception 68 -- 4.2.2 Acceptance 68 -- 4.2.2.1 Acceptance o f Cultural Difference 68 -- 4.2.2.2 High vs. Low Acceptance 69 -- 4.2.3 Perception-Acceptance Matrix Model o f Intercultural Adaptation 71 -- 4.3 Cultural Knowledge and Intercultural Adaptation 74 -- 5 Summary of Part B 77 -- 5.1 Summary o f Theoretical Framework 77 -- 5.2 Research Limitations 78 -- 5.2.1 Limitation o f the Cultural-Difference Dimension 78 -- 5.2.2 Limitation o f Perception and Acceptance o f Cultural Difference. 80 -- Part C: Design o f Empirical Study 83 -- 6 Television in China 83 ISBN 9783631638606 Sprache: Englisch Gewicht in Gramm: 518.

Codice articolo 1076063

Dati bibliografici

• Titolo: Cultural difference in television programs : foreign television programs in China.
• Editore: Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Wien : Lang
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 3631638604
• ISBN 13: 9783631638606
• Rilegatura: Pp.
• Condizione: Wie neu
• Peso: 518 grammi
• Cataloghi dei venditori:
  • China

Descrizione articolo

Riassunto

What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

Informazioni sull'autore

Zhuo Feng carried out her studies and research at the Institute of Media and Communication, University of Jena (Germany), where she also earned her PhD. She has worked and lived in different countries, including China, Germany, the United States, England, and Singapore.