Titolo: Customer Relationship Management: Making Hard Decisions with Soft Numbers
Editore: Purdue Univ Pr
Data di pubblicazione: 1996
Lingua: Inglese
ISBN 10: 0134384741
ISBN 13: 9780134384740
Rilegatura: Hardcover
Condizione: As New

Descrizione articolo

Riassunto

Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.

This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.

Informazioni sull?autore

Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.

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