Design Thinking at Work How Innovative Organizations are Embracing Design

Dunne, David

ISBN 10: 1487548788 / ISBN 13: 9781487548780

Editore: Utp Distribution, 2021

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reprint edition. 214 pages. 8.75x5.75x0.75 inches. In Stock. This item is printed on demand.

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Dati bibliografici

• Titolo: Design Thinking at Work How Innovative Organizations are Embracing Design
• Editore: Utp Distribution
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1487548788
• ISBN 13: 9781487548780
• Rilegatura: Paperback
• Condizione: Brand New
• Peso: 0,33 chilogrammi

Descrizione articolo

Riassunto

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

Informazioni sull?autore

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.