Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Num Pages: 184 pages, bibliography, index. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 154 x 227 x 12. Weight in Grams: 290. . 1998. Paperback. . . . .

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Titolo: Designing Interactive Strategy: From Value Chain to Value Constellation
Editore: John Wiley & Sons Inc
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 0471986070
ISBN 13: 9780471986072
Rilegatura: Brossura
Condizione: New

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Riassunto

Strategie ist die Kunst der Wertschöpfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Möglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleicherma�?en diesen Wert in Gewinn umzusetzen. Geschrieben von f�hrenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde M�rkte und neue Technologien neue Möglichkeiten der Wertschöpfung eröffnen.
Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, da�? nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschöpfungssystem. (09/98)

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Richard Normann, SMG France.

Rafael Ram�rez is currently Professor of Management at HEC, the leading French business school. Dr Ram�rez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, W�rtsil� -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ram�rez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.

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