Titolo: Designing Interactive Strategy: From Value Chain to Value Constellation
Editore: Wiley
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 0471986070
ISBN 13: 9780471986072
Rilegatura: Brossura
Condizione: New

Descrizione articolo

Riassunto

Strategie ist die Kunst der Wertschöpfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Möglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleicherma�?en diesen Wert in Gewinn umzusetzen. Geschrieben von f�hrenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde M�rkte und neue Technologien neue Möglichkeiten der Wertschöpfung eröffnen.
Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, da�? nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschöpfungssystem. (09/98)

Informazioni sull?autore

Richard Normann, SMG France.

Rafael Ram�rez is currently Professor of Management at HEC, the leading French business school. Dr Ram�rez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, W�rtsil� -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ram�rez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.

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