Dictionary of Retailing and Merchandising (National Retail Federation). Questo articolo non è disponibile.Dictionary of Retailing and Merchandising (National Retail Federation)

Defines more than four thousand words, terms, and phrases related to marketing, advertising, wholesaling, direct marketing, and buying

JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Marketing and Advertising, the Dictionary of Business and Management, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.