Distribution Channels: Understanding and Managing Channels to Market

Dent, Julian

ISBN 10: 0749452560 / ISBN 13: 9780749452568

Editore: Kogan Page, 2008

Riguardo questo articolo

Codice articolo 0749452560-4-32451247

Dati bibliografici

• Titolo: Distribution Channels: Understanding and Managing Channels to Market
• Editore: Kogan Page
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0749452560
• ISBN 13: 9780749452568
• Rilegatura: hardcover
• Condizione: Fair
• Peso: 27 once

Descrizione articolo

Riassunto

Distribution represents about 50% of the activities of almost every industry and is critical to a company’s success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model.

This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.

Informazioni sull?autore

Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over 25 years of experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Subway and Zerox.