Essentials of Strategic Management: The Quest for Competitive Advantage (8th International Edition) ISBN : 9781266227110

Gamble, John E.; Thompson, Arthur A.; Peteraf, Margaret

ISBN 10: 1264124333 / ISBN 13: 9781264124336

Editore: McGraw Hill, 2023

Riguardo questo articolo

Brand New International Edition textbook. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in US or Canada. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. CD/DVD or access codes may not be included.

Codice articolo 002428

Dati bibliografici

• Titolo: Essentials of Strategic Management: The Quest for Competitive Advantage (8th International Edition) ISBN : 9781266227110
• Editore: McGraw Hill
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1264124333
• ISBN 13: 9781264124336
• Rilegatura: Soft cover
• Edizione: Edizione Internazionale
• Condizione: New

Descrizione articolo

Riassunto

Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.