Titolo: Experiment!: Website conversion rate optimization with A/B and multivariate testing
Editore: New Riders
Data di pubblicazione: 2012
Lingua: Inglese
ISBN 10: 0321834607
ISBN 13: 9780321834607
Rilegatura: Paperback
Condizione: New

Descrizione articolo

Riassunto

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

Learn how to approach experiments to improve conversion

Understand the various methods of testing including A/B and multivariate

Discover experiment ideas, and go beyond optimization to innovation

Recognize the UX and design implications of experimenting

Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Informazioni sull?autore

Colin McFarland is a UX designer and experimenter based in the U.K. His experiments using A/B and multivariate testing have delivered millions of dollars for some of the world’s biggest brands.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Visita la pagina della libreria

Informazioni sull?azienda del venditore

The Book Spot
MN, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Diritto di recesso

Condizioni di spedizione

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over sized, we may contact you to let you know extra shipping is required.

Tariffe di spedizione nazionale per U.S.A.

Tariffe di spedizione nazionale per U.S.A.
Quantit� dell?ordine	Da 29 a 30 giorni lavorativi	Da 13 a 14 giorni lavorativi
Primo articolo	EUR 0.00	EUR 8.61

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.