Exploring Corporate Strategy: Text and Cases

Scholes, Kevan, Whittington, Richard, Johnson, Gerry

ISBN 10: 027371192X / ISBN 13: 9780273711926

Editore: Pearson Education, Limited, 2007

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 8953666-6

Riassunto:

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Informazioni sull'autore:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Dati bibliografici

Titolo: Exploring Corporate Strategy: Text and Cases
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2007
Legatura: Brossura
Condizione: Very Good