Focus Groups: A Practical Guide for Applied Research

Richard A Krueger

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Lingua: inglese

Editore: SAGE Publications Inc, 1994

0803955677 / 9780803955677

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

The First Edition of Richard Krueger?s Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity.

Codice articolo CIN0803955677VG

Titolo
Focus Groups: A Practical Guide for Applied Research
Autore
Richard A Krueger
Editore
SAGE Publications Inc
Anno di pubblicazione
1994
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0803955677
ISBN 13
9780803955677
Edizione
seconda edizione

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

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ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,63
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