Formulation, Implementation and Control of Competitive Strategy

Pearce, John A.; Robinson, Richard B.

ISBN 10: 0072333235 / ISBN 13: 9780072333237

Editore: Irwin Professional Pub, 1999

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Codice articolo 220204017

Dati bibliografici

• Titolo: Formulation, Implementation and Control of Competitive Strategy
• Editore: Irwin Professional Pub
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0072333235
• ISBN 13: 9780072333237
• Rilegatura: Paperback
• Condizione: New

Descrizione articolo

Riassunto

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

Product Description

Book by Pearce John A Robinson Richard B