Framework for Marketing Management: Integrated PharmaSim Simulation Experience Value Package (includes Interpretive Simulations Access Group B)

Philip Kotler/ Kevin Keller/ Interpretive Simulations

ISBN 10: 0138151695 / ISBN 13: 9780138151690

Editore: Prentice Hall, 2008

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4th pap/psc edition. 391 pages. 9.00x7.50x0.75 inches. In Stock.

Codice articolo zk0138151695

Dati bibliografici

• Titolo: Framework for Marketing Management: Integrated PharmaSim Simulation Experience Value Package (includes Interpretive Simulations Access Group B)
• Editore: Prentice Hall
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0138151695
• ISBN 13: 9780138151690
• Rilegatura: Mixed media product
• Edizione: quarta edizione
• Condizione: Brand New

Descrizione articolo

Riassunto

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.