Titolo: The Future of Marketing : Practical Strategies for Marketers in the Post-Internet Age
Editore: Financial Times/Prentice Hall
Data di pubblicazione: 2001
Lingua: Inglese
ISBN 10: 0273654977
ISBN 13: 9780273654971
Rilegatura: Brossura
Condizione: Very Good

Descrizione articolo

Riassunto

The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question. Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations? This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage. "We recommend The Future of Marketing to you as a virtual roadmap for the future of business." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

Recensione

"Cor’s vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization’s success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision.

This book will help you walk the winding path to success without getting lost along the way."

Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

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