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Titolo: The Future of Marketing : Practical ...

Casa editrice: Financial Times/Prentice Hall

Data di pubblicazione: 2001

Legatura: Brossura

Condizione: Very Good

Descrizione articolo

Riassunto:

Molenaar (business administration, Erasmus U., the Netherlands), arguing that the Internet has changed the expectations of customers, discusses the implementation of Customer Relation Management (CRM) in organizations from a strategic point of view that treats technologies as aides, but not ends, in the implementation of CRM. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Recensione:

"Cor’s vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization’s success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision.

This book will help you walk the winding path to success without getting lost along the way."

Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

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