Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

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Titolo

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Editore

Morgan James Publishing

Data di pubblicazione

2022

Lingua

Inglese

ISBN 10

1631959883

ISBN 13

9781631959882

Rilegatura

Brossura

Condizione

good

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Descrizione articolo

Riassunto

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:

Create a purpose and culture that nurtures social and environmental efforts
Create signature programs to carry that message
Build strong signature brands in part with five branding “Must Dos”
Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

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Descrizione libreria

Goodwill of Silicon Valley?s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients? sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.

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Informazioni sull?azienda del venditore

Goodwill of Silicon Valley
1080 North 7th Street, San Jose, CA, 95112, U.S.A.

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