"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insightson how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--

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