WIE Global Strategy and the Organization

Govindarajan, Vijay, Gupta, Anil K.

ISBN 10: 0471454222 / ISBN 13: 9780471454229

Editore: Wiley & Sons, Incorporated, John, 2003

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Codice articolo 49614701-20

Dati bibliografici

• Titolo: WIE Global Strategy and the Organization
• Editore: Wiley & Sons, Incorporated, John
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0471454222
• ISBN 13: 9780471454229
• Rilegatura: Brossura
• Edizione: International Ed.
• Condizione: Good

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Riassunto

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In "Global Strategy and the Organization", awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.