How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Farrell, Winslow

ISBN 10: 0887309070 / ISBN 13: 9780887309076

Editore: HarperBusiness, 1998

Riguardo questo articolo

In shrink wrap. Looks like an interesting title!

Codice articolo Q-0887309070

Dati bibliografici

• Titolo: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
• Editore: HarperBusiness
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 0887309070
• ISBN 13: 9780887309076
• Rilegatura: hardcover
• Condizione: New

Descrizione articolo

Riassunto

An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.

Informazioni sull?autore

Winslow Farrell is a partner with Coopers & Lybrand consulting L.L.P., where he leads the Emergent Solutions Group. His team utilizes the sciences of complexity and adaptive agent technology to create virtual worlds where clients in various industries can test strategic plans. Farrell's work has been featured in a variety of publications, including the Wall Street Journal, Forbes, and Business Week. He lives in Westport, Connecticut, with his wife and two daughters.