International Marketing Management: Text and Cases

U.C. Mathur

ISBN 10: 0761936408 / ISBN 13: 9780761936404

Editore: SAGE Publications Pvt. Ltd, 2018

Riguardo questo articolo

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Codice articolo ABNR-43393

Dati bibliografici

• Titolo: International Marketing Management: Text and Cases
• Editore: SAGE Publications Pvt. Ltd
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0761936408
• ISBN 13: 9780761936404
• Rilegatura: Brossura
• Edizione: Edizione Internazionale
• Condizione: New

Descrizione articolo

Riassunto

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

Informazioni sull?autore

U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.