Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication. Questo articolo non è disponibile.
Lingua: inglese
Editore: SAGE Publications, Inc, 2020
- Brossura
- Usato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Venditore con 5 stelle
Venditore AbeBooks dal 20 dicembre 2007
Non disponibile
Brossura
Condizione: Usato - Discreto
EUR 34,26
Descrizione dell’articolo da parte del venditore
Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Codice articolo 00104468276
- Titolo
- Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
- Autore
- Page, Janis Teruggi
- Editore
- SAGE Publications, Inc
- Anno di pubblicazione
- 2020
- Condizione
- Acceptable
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1544392001
- ISBN 13
- 9781544392004
- Edizione
- seconda edizione
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
"Riassunto" può appartenere a un’altra edizione di questo titolo.