Law of Comparative Advertising | Directive 97/55/EC in the United Kingdom and Germa

Ansgar Ohly (u. a.)

ISBN 10: 1841131172 / ISBN 13: 9781841131177

Editore: Bloomsbury 3PL, 1999

Law of Comparative Advertising | Directive 97/55/EC in the United Kingdom and Germa | Ansgar Ohly (u. a.) | Buch | Gebunden | Englisch | 1999 | Bloomsbury 3PL | EAN 9781841131177 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 132030995

Riassunto:

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).

The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

Informazioni sugli autori:

Michael Spence is a Fellow and Tutor in Law of St Catherine's College, Oxford.
 

Michael Spence is a Fellow and Tutor in Law of St Catherine's College, Oxford.

Dati bibliografici

Titolo: Law of Comparative Advertising | Directive ...
Casa editrice: Bloomsbury 3PL
Data di pubblicazione: 1999
Legatura: Buch
Condizione: Neu