Loose Leaf for Strategic Management: Creating Competitive Advantages

Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, Alan; McNamara, Gerry

ISBN 10: 1259900525 / ISBN 13: 9781259900525

Editore: McGraw-Hill Education, 2018

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1259900525 NEW > PLEASE READ >> NEW softcover sticker marked INSTRUCTOR'S EVALUATION COPY NOT FOR RESALE. 9th Edition. Same content as student text. DAILY SHIPPING! Codice articolo 101419-IEJ2X

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Titolo: Loose Leaf for Strategic Management: ...

Casa editrice: McGraw-Hill Education

Data di pubblicazione: 2018

Legatura: Soft cover

Condizione: Fine

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Riassunto:

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.