Titolo: Loose Leaf For Strategic Management: Creating Competitive Advantages
Editore: McGraw Hill
Data di pubblicazione: 2023
Lingua: Inglese
ISBN 10: 1266011838
ISBN 13: 9781266011832
Condizione: As New

Descrizione articolo

Riassunto

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

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