Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide

Dillman, Don A.

ISBN 10: 047003856X / ISBN 13: 9780470038567

Editore: Wiley, 2006

Codice articolo 047003856X-4-36933713

Riassunto:

This is a crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys. Don Dillman's "Mail and Internet Surveys, Second Edition" has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: conduct Web surveys; visually design questionnaires; and use paper mailed surveys. As insightful and practical as its classic original, "Mail and Internet Surveys, Second Edition, 2007 Update" is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Informazioni sull?autore: DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.

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Titolo: Mail and Internet Surveys: The Tailored ...
Casa editrice: Wiley
Data di pubblicazione: 2006
Legatura: hardcover
Condizione: Fair
Edizione: seconda edizione