Making the Connections: Using Internal Communication to Turn Strategy into Action

Quirke, Bill

ISBN 10: 056608175X / ISBN 13: 9780566081750

Editore: Gower Pub Co, 2000

Riguardo questo articolo

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Codice articolo S_447186754

Dati bibliografici

• Titolo: Making the Connections: Using Internal Communication to Turn Strategy into Action
• Editore: Gower Pub Co
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 056608175X
• ISBN 13: 9780566081750
• Rilegatura: hardcover
• Condizione: Very Good

Descrizione articolo

Riassunto

Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)