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Titolo: Making Customers Count: Guide to Excellence ...

Casa editrice: Mercury Business Books 01/04/1991

Data di pubblicazione: 1991

Legatura: Rilegato

Condizione: Very Good

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Riassunto:

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

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Book by Clutterbuck David Kernaghan Susan

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