Titolo: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Editore: Palgrave Macmillan
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 1349140724
ISBN 13: 9781349140725
Rilegatura: Brossura
Condizione: New

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Riassunto

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Informazioni sull?autore

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

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