Managing Corporate Communication: A Cross-Cultural Approach

Rossella Gambetti, Stephen Quigley

ISBN 10: 0230348025 / ISBN 13: 9780230348028

Editore: Red Globe Press 2012-11-16, 2012

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Dati bibliografici

• Titolo: Managing Corporate Communication: A Cross-Cultural Approach
• Editore: Red Globe Press 2012-11-16
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0230348025
• ISBN 13: 9780230348028
• Rilegatura: Paperback
• Condizione: New

Descrizione articolo

Riassunto

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Informazioni sugli autori

ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy.

STEVE QUIGLEY is an Associate Professor of Public Relations at Boston University, USA.