Managing the New Product Development Process : Cases and Notes
Dolan, Robert J.
ISBN 10: 0201526271 ISBN 13: 9780201526271
Editore: Pearson Education, Limited, 1992
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Better World Books, Mishawaka, IN, U.S.A.
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Used book that is in clean, average condition without any missing pages. Codice articolo 15498028-6
Riassunto:
The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
Product Description: Book by Dolan Robert J
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Titolo: Managing the New Product Development Process...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 1992
Legatura: Brossura
Condizione: Good
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Managing the New Product Development Process: Cases and Notes
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Bon. Ancien livre de bibliothèque. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-291-573
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Managing the New Product Development Process: Cases and Notes
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Codice articolo 9607924
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Managing the New Product Development Process: Cases and Notes
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Codice articolo 8532353
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Managing the New Product Development Process: Cases and Notes
Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00201526271-G
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Managing the New Product Development Process: Cases and Notes
Da: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_392303729
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Managing the New Product Development Process: Cases and Notes
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Managing the New Product Development Process: Cases and Notes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780201526271
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Managing the New Product Development Process
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780201526271
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Managing the New Product Development Process: Cases and Notes
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0201526271I3N10
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Managing the New Product Development Process: Cases and Notes
Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
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Paperback. Condizione: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; Good paperback with creasing, nicked, and prompt shipping with tracking. Codice articolo lower19psd023
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Managing the New Product Development Process : Cases and Notes.
Editore:
Reading, Mass. u.a. : Addison-Wesley, 1993
ISBN 10: 0201526271
ISBN 13: 9780201526271
Antico o usato
23 cm , Softcover / Paperback,
Da: Antiquariat Peda, Landsberg, Hohenthurm, SA, Germania
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23 cm , Softcover / Paperback, Condizione: Gut. VIII, 392 S. : Ill., graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation. Case 3: Henkel Group: Umbrella Branding and Globalization Decisions. 2. Market-Based Guidelines for Product Design and Positioning. Note 2: Concept Testing. Note 3: Perceptual Mapping-A Manager's Guide. Note 4: Conjoint Analysis: A Manager's Guide. Case 4: Techsonic Industries, Inc.: Humminbird-New Products. Case 5: MSA: The Software Company: Planning the AMAPS Product Line. Case 6: Strategic Industry Model: Emergent Technologies. 3. Formulating the Market Introduction Strategy. Note 5: Researching and Monitoring Consumer Markets. Note 6: Industrial Market Research: Beta Test Site Management. Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B). Case 8: Cumberland Metal Industries: Engineered Products Division, 1980. Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B). 4. Managing the Dynamics of Product Line Evolution. Note 7: The House of Quality. Case 10: Barco Projection Systems (A): Worldwide Niche Marketing 13955A ISBN 0201526271 Sprache: Englisch Gewicht in Gramm: 540. Codice articolo 42743
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