Marketing: Defined, Explained, Applied

Levens, Michael

ISBN 10: 013607569X / ISBN 13: 9780136075691

Editore: Pearson College Div, 2009

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Titolo: Marketing: Defined, Explained, Applied

Casa editrice: Pearson College Div

Data di pubblicazione: 2009

Legatura: paperback

Condizione: New

Descrizione articolo

Riassunto:

A unique and valuable text for those wishing to expand their knowledge of marketing principles.

The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix

MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

Product Description:

Book by Levens Michael