Marketing: Defined, Explained, Applied. Questo articolo non è disponibile.
Lingua: inglese
Editore: Pearson College Div, 2009
- Brossura
- Usato
Da: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.Goodwill of Silicon Valley
Venditore AbeBooks dal 28 giugno 2024
Condizione: Usato - Buono
EUR 15,36
Descrizione dell’articolo da parte del venditore
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
Codice articolo GWSVV.013607569X.G
- Titolo
- Marketing: Defined, Explained, Applied
- Autore
- Levens, Michael
- Editore
- Pearson College Div
- Anno di pubblicazione
- 2009
- Condizione
- good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 013607569X
- ISBN 13
- 9780136075691
A unique and valuable text for those wishing to expand their knowledge of marketing principles.
The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix
MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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