Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

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Dati bibliografici

Titolo: Marketing : Defined, Explained, Applied
Editore: Pearson College Div
Data di pubblicazione: 2009
Lingua: Inglese
ISBN 10: 013607569X
ISBN 13: 9780136075691
Rilegatura: Brossura
Edizione: Edizione Internazionale
Condizione: New

Descrizione articolo

Riassunto

A unique and valuable text for those wishing to expand their knowledge of marketing principles.

The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix

MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

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Book by Levens Michael

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