An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

Product Description:

Book by Kotler Philip

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

We offer a wide variety of books including fiction and non-fiction titles.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

SBYB, Inc.
900 Knell Rd, Montgomery, IL, 60538, U.S.A.

Condizioni di vendita:

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Condizioni di spedizione:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Metodi di pagamento
accettati dalla libreria

Aggiungi ai desiderata

Articoli correlati a Marketing Management: Analysis, Planning, Implementation,...

Marketing Management: Analysis, Planning, Implementation, and Control

Kotler, Philip

Usato - Rilegato

Informazioni sull?azienda del venditore