Marketing in a Nutshell: Key Concepts for Non-specialists

Mike Meldrum/ Malcolm McDonald

ISBN 10: 0750681330 / ISBN 13: 9780750681339

Editore: Butterworth-Heinemann, 2007

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illustrated edition. 320 pages. 9.00x6.25x0.75 inches. In Stock.

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Dati bibliografici

• Titolo: Marketing in a Nutshell: Key Concepts for Non-specialists
• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0750681330
• ISBN 13: 9780750681339
• Rilegatura: Paperback
• Condizione: Brand New
• Peso: 0,47 chilogrammi

Descrizione articolo

Riassunto

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.

Informazioni sull?autore

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.