Marketing and Social Media: A Guide for Libraries, Archives, and Museums. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Rowman & Littlefield Publishers, 2014
- Brossura
- Usato
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Codice articolo G081089081XI3N00
- Titolo
- Marketing and Social Media: A Guide for Libraries, Archives, and Museums
- Autore
- Koontz, Christie; Mon, Lorri
- Editore
- Rowman & Littlefield Publishers
- Anno di pubblicazione
- 2014
- Condizione
- Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 081089081X
- ISBN 13
- 9780810890817
- Peso dell'articolo
- 1,05 libbre
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.
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Informazioni sull’autore
Christie Koontz is a faculty member at the School of Library and Information Studies at Florida State University. She has taught nonprofit marketing for twenty years, serving on state, national and international association marketing committees
Lorri Mon is associate professor at Florida State University’s iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.
Lorri Mon is associate professor at Florida State University’s iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.
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