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Dati bibliografici

Titolo

Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods

Editore

Asq Pr

Data di pubblicazione

2008

Lingua

Inglese

ISBN 10

0873897439

ISBN 13

9780873897433

Rilegatura

Rilegato

Edizione

terza edizione

Condizione

New

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Descrizione articolo

Riassunto

The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty.
Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms.

Informazioni sull?autore

Bob E. Hayes is the president and founder of Business Over Broadway (B.O.B.), providing consultation and direction to help companies maximize the value of their survey programs.

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Descrizione libreria

Sharing is the best surprise When we share our excess with others we�re often surprised by what we feel, what changes in us, and who we get to know in the process. Sharehouse Goods exists to create that experience for as many people as possible. Sharehouse Goods receives excess stuff from individuals or organizations (our sharers), and then we liquidate that stuff, creating jobs for people in Milwaukee. The process is simple: we receive what people are willing to share, and then we sell it online or at our storefront, creating revenue for the sharers (to keep or to donate), and jobs for people who are struggling to find employment. There�s a lot of sharing going on, and even more surprises, at Sharehouse Goods.

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Sharehousegoods
WI, U.S.A.

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