Contents
Foreword
Preface
Acknowledgments
Chapter 1: An Introduction to Ethical Decision Making
Essay: Cases and Moral Systems
Case 1-A How to Read a Case Study
Chapter 2: Information Ethics: A Profession Seeks the Truth
Chapter 2 Cases:
Case 2-A: News and the Transparency Standard, Lee Wilkins
Case 2-B: Can I Quote Me on That?, Chad Painter
Case 2-C: NPR, the New York Times and Working Conditions in China, Lee Wilkins
Case 2-D: When is Objective Reporting Irresponsible Reporting?, Theodore Glasser
Case 2-E: Is Cooperation a Cop-Out?, Mike Grundmann and Roger Soenksen
Case 2-F, Murdoch’s Mess, Lee Wilkins
Chapter 3: Strategic Communication: Does Client Advocate Mean Consumer Adversary?
Chapter 3 Cases:
Case 3-A: A Charity Drops the Ball, Philip Patterson
Case 3-B: YELP!!! Customer Empowerment or Small Business Extortion?, Lee Wilkins
Case 3-C: Oregon Stops an Ad Campaign, Lee Wilkins
Case 3-D: Sponsorships, Sin and PR: What Are the Boundaries?, Lauren Bacon Brengarth
Case 3-E: Corporate Responsibility: Just Sales or Doing Well by Doing Good?, Christine Lesicko
Case 3-F: Was That an Apple Computer I Saw? Product Placement in the U.S. and Abroad, Philip Patterson
Case 3-G: In the Eye of the Beholder: Dove’s Campaign for Real Beauty, Brandi Herman-Rose
Chapter 4: Loyalty: Choosing Between Competing Allegiances
Chapter 4 Cases:
Case 4-A: Whose Facebook Page is It Anyway?, Amy Simons
Case 4-B: What Would Socrates Have Done? The Disappearance of Hillary Clinton, Lee Wilkins
Case 4-C: Twitter Ethics for Journalists: Can You Scoop Yourself?, Charlotte Bellis
Case 4-D: Where Everybody Knows Your Name: Reporting and Relationships in a Small Market, Ginny Whitehouse
Case 4-E: A Question of Role: Is a Documentary Filmmaker a Friend, a Journalist or an Entertainer?, Nancy Mitchell
Case 4-F: Conflicted Interests, Contested Terrain: The New York Times Code of Ethics, Bonnie Brennen
Case 4-G: Quit, Blow the Whistle or Go With the Flow?, Robert Wakefield
Chapter 5: Privacy: Looking for Solitude in the Global Village
Chapter 5 Cases:
Case 5-A: Anderson Cooper’s Not so Private Life, Lee Wilkins
Case 5-B: Facebook: Should You Opt In or Out?, Lee Wilkins
Case 5-C: Politics and Money: What’s Private and What’s Not, Lee Wilkins
Case 5-D: Children and Framing: The Use of Children’s Images in an Anti-Same-Sex Marriage Ad, Yang Liu
Chapter 6: Mass Media in a Democratic Society: Keeping a Promise
Chapter 6 Cases:
Case 6-A: The Truth About the Facts: Politifact.com, Lee Wilkins
Case 6-B: Wikileaks…, Lee Wilkins
Case 6-C: Control Room: Do Culture and History Matter in Reporting the News?, Lee Wilkins
Case 6-D: Victims and the Press, Robert Logan
Case 6-E: For God and Country: The Media and National Security, Jeremy Littau and Mark Slagle
Case 6-F: Channel One: Commercialism in Schools, Philip Patterson
Case 6-G: Mayor Jim West’s Computer, Ginny Whitehouse
Chapter 7: Media Economics: The Deadline Meets the Bottom Line
Chapter 7 Cases:
Case 7-A: Who Needs Advertising, Lee Wilkins
Case 7-B: Netflix: Not So Fast . . . A Response to Ongoing Furor, Lee Wilkins
Case 7-C: Outsourcing the News, Lee Wilkins
Case 7-D: Transparency in Fundraising: The Corporation for Public Broadcasting Standard, Lee Wilkins
Case 7-E: Crossing the Line? The L.A. Times and the Staples Affair, Philip Patterson
Case 7-F: Profit Versus News: The Case of the L.A. Times and the Tribune Company, Lee Wilkins
Chapter 8: Picture This: The Ethics of Photo and Video Journalism
Chapter 8 Cases:
Case 8-A: The Case of the Well-Documented Suicide., Philip Patterson
Case 8-B: What Do I Do Next?, Lee Wilkins
Case 8-C: Problem Photos and Public Outcry, Jon Roosenraad
Case 8-D: Manipulating Photos: Is it Ever Justified?, Lee Wilkins
Case 8-E: “Above the Fold”: Balancing Newsworthy Photos with Community Standards, Jim Godbold and Janelle Hartman
Case 8-F: Horror in Soweto, Sue O’Brien
*Case 8-G: Death in Print: Publication of Hurricane Katrina Photographs, Abigail M. Pheiffer
Case 8-H: Picturing Our Fallen Heroes, Kate West
Case 8-I: Digital Manipulation as Deceit? A Case Study of a Redbook Magazine Cover, Elizabeth Hendrickson
Chapter 9: New Media: Continuing Questions and New Roles
Chapter 9 Cases:
Case 9-A: News Now, Facts Later, Lee Wilkins
Case 9-B: What’s Yours is Mine: The Ethics of News Aggregation, Chad Painter
Case 9-C: The Information Sleazeway: Robust Comment Meets the Data Robots, Fred Vultee
Case 9-D: Death Underneath the Media Radar: The Anuak Genocide in Ethiopia, Doug McGill
Case 9-E: Born Just Right, Lee Wilkins
Case 9-F: Sending the Wrong Information About Doing the Right Thing, Naomi Weisbrook
Case 9-G: Looking for Truth Behind the Wal-Mart Blogs, Philip Patterson
Chapter 10: The Ethical Dimensions of Art and Entertainment
Chapter 10 Cases:
Case 10-A: Searching for Sugarman: Rediscovered Art, Lee Wilkins
Case 10-B: Bob Costas and Jerry Sandusky: Is Sports Entertainment or Journalism?, Lee Wilkins
Case 10-C: Hardly Art, Mito Habe-Evans
Case 10-D: “Schindler’s List”: The Role of Memory, Lee Wilkins
Case 10-E: Hate Radio: The Outer Limits of Tasteful Broadcasting, Brian Simmons
Case 10-F: Tom Cruise, Katie Holmes and Suri Cruise: Do Celebrities Have Privacy?, Lee Wilkins
Case 10-G: Blogged Down by Lies: The Fall of a Young Talent, Philip Patterson
Chapter 11: Becoming a Moral Adult
Bibliography
Index
