MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices. Questo articolo non è disponibile.
Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W.
Lingua: inglese
Editore: Pearson Education, Limited, 2011
- Brossura
- Usato
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Venditore AbeBooks dal 3 agosto 2006
Condizione: Usato - Buono
EUR 7,25
Descrizione dell’articolo da parte del venditore
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 19146236-6
- Titolo
- MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices
- Autore
- Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W.
- Editore
- Pearson Education, Limited
- Anno di pubblicazione
- 2011
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 013217684X
- ISBN 13
- 9780132176842
- Peso dell'articolo
- 2,438 libbre
- Dimensioni
- N/A
Real people, real choicesgive students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, todays new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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