MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices
Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W.
ISBN 10: 013217684X ISBN 13: 9780132176842
Editore: Pearson Education, Limited, 2011
Usato
Brossura
Da
Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 3 agosto 2006
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 19146236-6
Riassunto:
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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Titolo: MyLab Marketing with Pearson EText -- Access...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2011
Legatura: Brossura
Condizione: Good