Titolo: The New Rules of Retail : Competing in the World's Toughest Marketplace
Editore: St. Martin's Press
Data di pubblicazione: 2014
Lingua: Inglese
ISBN 10: 1137279265
ISBN 13: 9781137279262
Rilegatura: Rilegato
Edizione: seconda edizione
Condizione: Very Good
Peso: 1,014 libbre

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Riassunto

In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

Informazioni sull?autore

Robin Lewis is the founder and CEO of The Robin Report. He is often quoted in major publications such as Time magazine, Chicago Sun Times, Financial Times, The New York Times, and The Wall Street Journal, as well as appearing on CNBC, Fox News, and Good Morning America.

Michael Dart is a private equity partner, specializing in retail and consumer goods, with global management consulting firm, A.T. Kearney. In 2010, he was recognized by Consulting magazine as one of its Top 25 Consultants.

Lewis and Dart are coauthors of Retail�s Seismic Shift and The New Rules of Retail.

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