Niche: The missing middle and why business needs to specialise to survive

Harkin, James

ISBN 10: 0349123004 / ISBN 13: 9780349123004

Editore: Abacus, 2012

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Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Codice articolo wbs3640630935

Dati bibliografici

• Titolo: Niche: The missing middle and why business needs to specialise to survive
• Editore: Abacus
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0349123004
• ISBN 13: 9780349123004
• Rilegatura: Brossura
• Condizione: Like New
• Peso: 199,6 grammi

Descrizione articolo

Riassunto

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Informazioni sull?autore

James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.