Objects of Desire : Consumer Behaviour in Shopping Centre Choices

Newman, Andrew, Dennis, Charles, Marsland, David

ISBN 10: 1403901708 / ISBN 13: 9781403901705

Editore: Palgrave Macmillan Limited, 2004

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP82633487

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Titolo: Objects of Desire : Consumer Behaviour in ...

Casa editrice: Palgrave Macmillan Limited

Data di pubblicazione: 2004

Legatura: Rilegato

Condizione: Very Good

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Riassunto:

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Informazioni sugli autori:

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.