OutPosition : A Practitioner's Guide to Competitive Strategy, Differentiation, and Market Leadership

Lingua: inglese

Editore: Market Strategy Institute Sep 2026, 2026

9798995330097

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - Most companies don't lose because they execute poorly. They lose because strategy, differentiation, and positioning live in three different rooms - strategy with the executive team, differentiation with product, positioning with marketing. Each does its job. Nothing connects. The customer feels the disconnect immediately. OutPosition is a practitioner's guide to building all three as one reinforcing system. Drawing on more than thirty years of strategic decisions at companies from startups to Microsoft, Rackspace, SolarWinds, and Bazaarvoice, Gerardo A. Dada walks you through the full journey: choosing where to play and how to win, building differentiation customers value and competitors can't copy, and claiming a position in the customer's mind that makes the choice obvious. The book combines proven frameworks - from Porter to Geoffrey Moore to Blue Ocean - with candid case studies of companies that got it right and companies that drifted, including firsthand accounts from inside those decisions. There is no silver bullet here, and no academic abstraction. Just a practical method for making the strategic choices that determine whether your company dominates its market or disappears into it. Market dominance is not about aggression. It is the outcome of creating superior value for a chosen set of customers - and aligning everything you do behind that choice.

Codice articolo 9798995330097

Titolo
OutPosition : A Practitioner's Guide to Competitive Strategy, Differentiation, and Market Leadership
Autore
Gerardo A. Dada
Editore
Market Strategy Institute Sep 2026
Anno di pubblicazione
2026
Condizione
Neu
Rilegatura
Buch
Lingua
inglese
ISBN 13
9798995330097
Peso dell'articolo
621 grammi
Dimensioni
216x140x24 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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