Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Judith S. Trent, Robert V. Friedenberg, Robert E., Jr. Denton

ISBN 10: 1442206721 / ISBN 13: 9781442206724

Editore: Rowman & Littlefield Publishers, 2011

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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] Publisher: Rowman & Littlefield Publishers Pub Date: 9/16/2011 Binding: Paperback Pages: 464 seventh edition. Codice articolo 5747937

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Titolo: Political Campaign Communication: Principles...

Casa editrice: Rowman & Littlefield Publishers

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: Good

Descrizione articolo

Riassunto:

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communicationcontinues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

L'autore:

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.