This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

L'autore:

Judith S. Trent is professor emerita of communication at the University of Cincinnati.

Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio.

Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

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