Product Development for the Service Sector (Hardcover)

Scott J. Edgett

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Lingua: inglese

Editore: Basic Books (AZ), New York, 1999

0738201057 / 9780738201054

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Venditore AbeBooks dal 29 giugno 2022

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Hardcover. How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In "Product Development for the Service Sector," product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9780738201054

Titolo
Product Development for the Service Sector (Hardcover)
Autore
Scott J. Edgett
Editore
Basic Books (AZ), New York
Anno di pubblicazione
1999
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
0738201057
ISBN 13
9780738201054

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 44,18EUR 44,18
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