Professional Selling: A Trust-Based Approach
Ingram, Thomas N.
ISBN 10: 032453809X ISBN 13: 9780324538090
Editore: Cengage Learning, 2007
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00087345077
Riassunto:
PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. "Objectives" highlight the basic material you will want to learn. Chapter opening vignettes illustrate many of the significant ideas to be covered in the upcoming module. These vignettes use real-world examples to illustrate the diversity and complexity of professional selling. Key words, highlighted in bold, are used to illustrate key concepts and definitions. A final module summary is geared to the learning objectives at the beginning of each chapter. If you understand professional selling terms, develop selling knowledge, and build professional sales skills, you will be prepared to make successful, professional selling decisions.
Product Description: Book by Williams Ingram LaForge Avila Schwepker
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Titolo: Professional Selling: A Trust-Based Approach
Casa editrice: Cengage Learning
Data di pubblicazione: 2007
Legatura: Brossura
Condizione: Very Good
Edizione: quarta edizione