The Project Manager's MBA: How to Translate Project Decisions into Business Success

Cohen, Dennis J., Graham, Robert J.

ISBN 10: 0787952567 / ISBN 13: 9780787952563

Editore: Jossey-Bass, 2000

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo A09A-06925

Riassunto:

Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience.

Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make.

Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.

Informazioni sull?autore:

The Authors

Dennis J. Cohen is senior vice president and managing director of the Project Management Practice at Strategic Management Group.

Robert J. Graham has developed a consulting practice in project management and is the author of Project Management as if People Mattered and Creating an Environment for Successful Projects.

Both Cohen and Graham have presented papers on this and other project management subjects at conferences of the Project Management Institute and Project World.

Dati bibliografici

Titolo: The Project Manager's MBA: How to Translate ...
Casa editrice: Jossey-Bass
Data di pubblicazione: 2000
Legatura: Rilegato
Condizione: Very Good
Condizione sovraccoperta: sovraccoperta